Pura Vida

Reimagining single-origin cacao as an everyday ritual. A bold yellow packaging system breaks away from the category’s dark, earthy codes, bringing warmth, energy, and a sense of sunny origin to the experience. Built for clarity and flexibility, it combines clean typography with organic forms of cacao expressed as patterns to communicate transparency and craft.

design: two creatives x Austėja Stancikienė
photography: Greta Gedminaitė

project type: logo & packaging
category: food & beverages
client: Pura Vida
year: 2025