Augalyn

Augalyn is the most informative platform about plant-based nutrition in Lithuania. We never saw plant-based food as just something green on a plate or a boring side dish. Instead, we imagined it as a rich source of colors, flavors, textures, and endless inspiration. This idea of full-spectrum variety became the foundation for Augalyn’s new logo and visual identity. Through this vibrant identity, we aim to spark joy, curiosity, and openness to new plant-based tastes — because healthy, sustainable eating should feel fun.

strategy: Goda-Barbora Gutautė
project type: branding
category: NGO
client: Augalyn
year: 2025